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Kristy A. Robinson

Hi, I'm Kristy A. Robinson. Welcome to my profile!


Kristy was originally from Tasmania, Australia where she started her corporate career at the Commonwealth Bank. After twenty four years down under Kristy decided it was time for a change of scenery (and weather) and moved to Toronto Canada in 2006 where she started her Marketing and Project management career. Equipped with over 10 years of experience coordinating and managing projects, Kristy uses her expansive network to build key business relationships to increase her business knowledge and expertise. Since moving to Toronto Canada Kristy has traveled through parts of North America working at various company conferences, implemented a volunteer process and recently assisted in a new global website deployment project. To date Kristy has worked in the corporate Alumni field improving program processes, assisted with website management, broadcasting messages using HTML templates and improved data accuracy. Earlier this year, Kristy was promoted and moved into Digital Marketing where she will coordinate website projects, implement a new program structure, streamline request/measurement management and assist in Social Media initiatives to align with company strategic objectives.

Kristy A. Robinson's Background

Kristy A. Robinson's Experience

EA/Alumni Relations Coordinator (Full-time) at Ernst & Young

March 2008 - December 2012

Managed the Alumni database as part of a revenue generating program that focuses on networking to build strong relationships and create new business opportunities. Updated alumni data, managed surveys, increased registrations, analyzed key metrics and carried out various site-wide cleanup projects. (ie. InterAction) Involved in Canada's largest Alumni event; managed event registrations, event reporting, onsite assistance and technical assistance. Project managed volunteer team in the Americas and created/designed complex schedule consisting of over 260 volunteer positions, 115 workshops with tracking system that identified double bookings. Identified scheduling conflicts from previous years and used complex customized excel formulas to provide an effective solution which has been implemented as best practice.

Marketing Coordinator at Minto Developments Inc.

March 2006 - December 2007

Worked within a team environment to carry out a full range of marketing functions. Established strong supplier relationships, product selection and pricing for promotional items. Assisted in pricelist website updates, promotions and internal creative print ads. Provided direct support to three Marketing Directors.

Team Coordinator at Commonwealth Bank of Australia

March 2002 - December 2005

Project managed 3 phase Breakthrough Service Performance training program for over 500 attendees. Responsibilities included enrolment management, sourcing venues, negotiating costs of conference centre services, preparing training invitations and materials, line manager correspondence, assisting onsite and following up with service providers to arrange payments and evaluate service.

Digital Marketing Coordinator at Ernst & Young LLP

January 2013

Marketing Manager (Part-time) at Miskas Wood Products Inc.

September 2010

Project managed the implementation of the newly redesigned company website. Web design process included creating brand identity, design layout, website content optimization, product photography and editing. Maintained communication and coordinated efforts with graphic designer in Australia and programmer in Switzerland to differentiate company brand in the market place. Created brand awareness using various social media platforms as part of business objective goals. (miskaswoodproducts.com)

Kristy A. Robinson's Education

University of Southern Queensland

2005 – 2005

Course only


TAFE

2002 – 2004

Certificate 4

Concentration: Human Resources


Tasmanian Group Training Ltd

2000 – 2001

Certificate 3

Concentration: Business Administration


Monash University

2006 – -

Course only

Concentration: Foundations of Marketing Management


Kristy A. Robinson's Interests & Activities

Incorporating Marketing & Advertising Strategies, Social Media, Coordinating new websites, Improving business processes and reporting using Excel, Photography, dogs, fitness, games (Wii, Nintendo DS) Apple computers, graphic design, family and travel, especially back home to see family in Australia.

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